Privacy Policy

Effective Date: 17 July 2025

Welcome to Serenity Source (“we,” “us,” or “our”). Your privacy is very important to us. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website: https://www.serenitysource.blog (the “Site”).

1. Who We Are

Serenity Source is a beauty blog dedicated to sharing reviews, tips, and information about sustainable, effective, and affordable beauty products. Our site is hosted on a WordPress platform using a third-party hosting provider.

2. Information We Collect

A. Personal Information You Provide

Newsletter sign-ups: Your name and email address
Contact form submissions: Any information you voluntarily send to us
Comments: Name, email, and IP address when you leave a comment (standard WordPress feature)

B. Automatically Collected Data

When you visit the Site, we may automatically collect:

IP address
Browser type
Device type
Pages visited
Time spent on the site
Referring URLs

This is collected using cookies and third-party tools (e.g., Google Analytics, Jetpack).

3. How We Use Your Information

We use the collected data to:

Improve website content and user experience
Respond to comments or inquiries
Send newsletters or promotional emails (only if you opt in)
Analyze traffic trends and visitor behavior
Prevent spam and enhance security

4. Cookies & Tracking Technologies

Our website uses cookies to:

Understand visitor behavior
Remember user preferences
Display personalized ads (if applicable)

You can disable cookies through your browser settings, but this may affect your experience on our Site.

5. Third-Party Services

We may share your data with trusted third-party providers:

Google Analytics (for website analytics)
Mailchimp or similar services (for newsletters)
Akismet (spam protection for comments)
Amazon Affiliates (we earn commissions when you click and buy)

These services may collect data according to their own privacy policies.

6. Affiliate Disclosure

Serenity Source participates in affiliate programs, including the Amazon Services LLC Associates Program. This means we may earn a small commission when you click on affiliate links and make a purchase, at no extra cost to you.

7. How We Protect Your Information

We use:

SSL (Secure Socket Layer) encryption
Firewalls and security plugins (e.g., Wordfence)
Limited administrative access
Regular website updates

However, no system is 100% secure, and we cannot guarantee absolute protection.

8. Your Rights (GDPR/CCPA Compliance)

Depending on your location, you may have the right to:

Access or correct your personal data
Request deletion of your data
Opt out of marketing emails
Object to certain types of data processing

9. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect information from children. If you believe we have, please contact us so we can delete the data.

10. Changes to This Privacy Policy

We may update this policy from time to time. All changes will be posted on this page with an updated effective date. Continued use of the Site constitutes acceptance of the revised policy.